Sr. Product Designer working on AI-driven SEO and Local Search at Adobe. Based in Wrocław, Poland 🇵🇱
About me 👋
I'm Alex. I design AI products that need to earn trust before users hand the model real authority.
Currently at Adobe, on the Semrush Local team (joined via the Semrush acquisition in 2026). My flagship work is AI Replies. The case study covers it in detail.
8 years in product design.
How I work 🧩
The prompt is part of the design surface. Without owning qualitative review of model output, the UI is decorative.
I think in trust ladders. Lower-stakes versions of a behavior need to come before higher-stakes ones. Skip the step and trust never compounds.
Where AI acts on behalf of a human, "feels human" beats "feels fast".
I work with engineers, not above them. For AI features that means owning prompts with backend. Design work doesn't stop at the UI layer.
Tools & practice 🧰
Figma every day. Framer for this portfolio. Claude Code, Claude chat, and Gemini every day. Built custom skills for design work and a couple of side projects I run on weekends.
BigQuery and Hotjar almost every day. Mixpanel before.
Other tools change often. Something better shows up almost every week.
I like to read about the product strategy, founder books, growth, design. Mostly post-2022 books & articles. The AI shift made older product wisdom less useful.
Background 📚
I started as a web developer in 2016. Switched to product design in 2018.
Five years at Qubstudio (2018-2023), one of the top design agencies recognized by Clutch and Red Dot. Worked with 16 venture-backed startups, mostly Y Combinator and 500 Startups, with an average NPS of 9.2. Spent 1.5 years as Design Manager mentoring a team of 11. Led the Dribbble account and team for two years.
I founded Emaily in 2021. AI-assisted email writing tool. ChatGPT came out, and Emaily couldn't compete. I wrote the post-mortem here.
Joined Semrush in August 2023.
Wow, that’s so human 🤗
What I love:
🎮 Videogames (BG3, RDR2, Stalker 2, Dishonored)
🐈 Cats
🌁 Foggy weather
🚗 Long car trips
🎵 Music (from Slipknot to Snoop Dogg and beyond)
🏠 Staying-at-home
📖 Reading (books & newsletters)
🎧 Podcasts (Lenny, Leah Tharin, NotebookLM 😅)
